From vision to action

Digital transformation is essential for success in today’s market. Yet studies show that 84%* of digitalization projects fall short. Knowing what needs to be done and making it happen are two very different things.

I help you navigate digital transformation with clear strategies, actionable roadmaps, and inclusive processes that bring lasting results. 

* Forbes (2016)

Services

Strategic advisor

As your strategic advisor, I offer expert guidance at every stage of your digital journey. From understanding industry shifts to refining your approach, I’m here to help you make informed, future-focused decisions that drive long-term success.

Digital strategy

Creating customized digital strategies to guide your organization from where it is now to where it needs to be. Together, we define clear goals, assess current digital capabilities, and build an actionable plan that aligns with your business vision.

Project management

Taking your strategy from concept to completion. With a hands-on approach to project management, I coordinate teams, timelines, and resources to ensure a seamless implementation process—keeping your goals and vision front and center every step of the way.

About me

Hi, I’m Mikaela Vázquez Rico, a digital strategist and project manager with over 15 years of experience helping organizations transform through clear strategies, digital technology, and optimized processes.

I take a customer-centric, empathic approach, listening closely to truly understand your unique needs. From there, I guide you through digital change with tailored strategies and collaborative, inclusive processes. Together we achieve impactful, lasting results that align with your vision.

Based in Stockholm with experience across international contexts, I’m excited to work with organizations worldwide, bringing my expertise to support your unique journey.

  • Don’t hesitate to hire Mikaela; she’s a star! I had the pleasure of having her on my team during my interim role as Head of Communications and Marketing at the former Lärarförbundet.

    Helga Baagøe

  • I can strongly recommend Mikaela to any team and organization! Super professional and dedicated. We have truly treasured her time with us on the temporary assignment.

    Anneli Myrin-Holloway, COO & Client Director
    Stockholm Design Lab

  • I’ve had the privilege of working with Mikaela in the development of our digital sales channels. Mikaela impressed me with her commitment to us, the assignment and the team she was leading. She is solution oriented and driven, always focused on delivering a positive customer experience.

    Hanna Larsson, CIO
    Arlanda Express

Ready to take your digital journey to the next level?

Contact me to schedule a free strategy session, where we can discuss the challenges your organization is facing and explore how we can collaborate to reach your goals.

mikaela@visionero.se
+46 73 975 50 75