Behind the Vision

Hi, I’m Mikaela Vázquez Rico, founder of Visionero.

With over 15 years of experience as a digital strategist and project manager, I help organizations turn their goals into impactful digital solutions. My background spans government agencies, NGOs, in-house roles, and consulting, giving me a unique blend of insights from working across diverse sectors.

I’ve led projects in branding, design, IT solutions, and digital communication, always with a focus on user needs. I believe that successful digital transformation is about creating solutions that truly serve people and align with each organization’s mission.

I’m here to guide you through this journey with strategies and processes that fit your goals, delivering real results that make a difference for your team and your audience.

Hey, Mikaela!
I want to know…

What do you want to achieve with Visionero?

With Visionero, my goal is to create a purposeful path where I have the freedom to choose projects, clients, and collaborators who share my values. I aim to work with people who are both driven and empathetic, individuals committed to creating positive change—whether through digital solutions or broader societal impact. Visionero is a space where meaningful work meets meaningful values, and together, we strive to build a better future, one project at a time.

How do you describe your approach to working with clients and understanding their needs?

I believe that every organization has its unique challenges and opportunities, and each is at a different stage in its journey. My approach begins by truly getting to know my clients—their business, culture, and vision. I connect with as many team members as possible, listening deeply to understand both the big picture and the finer details they share with me. One of my strengths is quickly grasping the current landscape and identifying the best way forward. From there, we work together to shape a tailored process and define the steps needed to achieve meaningful results.

What's the story behind your journey?

I studied Media and Communication for my bachelor’s degree, drawn by a fascination with digital communication. During an internship, I had the chance to be part of a project creating a new website. I loved every moment — from the design process to thinking through the end user’s experience and diving into the technology behind it all. That experience sparked a passion, and I’ve since dedicated my career to working in the space where communication meets IT.

How do you stay on top of digital trends, and which areas are sparking your interest lately?

I’m naturally curious and love exploring new subjects! I read much —everything from fiction to books on leadership, organizational change, and digitalization. I also stay informed through various newsletters and by attending inspiring conferences. Most importantly, I embrace a ‘lifelong student’ mindset. My most recent course, Digitalization and Digital Transformation in Organizations at Karlstad University, gave me fresh insights and a deeper, scientific perspective on digitalization, which I found incredibly rewarding.

What can I do for you?

Learn more about my different skills and the services I offer to my clients. Do you see other areas of collaboration? I love to hear more about that!